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With  technological breakthroughs in the field of AI, VR/AR devices have also reaped huge  benefits. With the support of cloud computing and AI ,tracking and interaction capabilities such as bare-hand recognition of AR devices Have been greatly improved.  Augmented reality and virtual reality that existed only in science fiction in the last century have gradually become a reality in recent years and are fundamentally changing the way we interact with digital content and the world around us.  From popular entertainment to early childhood education and even traditional manufacturing. VR/AR  in the new era can bring revolutionary power to our society. From the data point of view, The overall Revenue of the AR/VR industry in 2022 will be approximately $13.8 billion, And IS expected to continue to  grow at a CAGR of 32.3%, reaching $50.9 billion dollar by 2026.  The AR/VR related software market is also continuing to grow at a high speed. It will be worth a...

 AR/VR provide opportunities to create product experiences for shoppers that are immersive -the feeling of being physically involved.  Here is a list of recent AR/VR campaigns from brands, utilizing virtual try-ons, immersive 3D environment, web3 projects, and the metaverse.  AR Examples Ikea launched an immersive QR code experience to dole out exclusive offers using a 19-foot statue of its iconic blue bag. By scanning a QR code on the display, visitors trigger AR animations of Ikea products flying out of the bag. The AR utilizing Adobe's Aero Geospatial software to link 3D AR experiences to real-world locations.  Valentino , the luxury brand, partnered with the Far fetch-owned augmented reality company Wanna. Using the Wanna-Wear-mobile-app , shoppers try on a curated selection from the Valentino Urban Fall 2023 men's collection, sampling virtual clothes in real-time and sharing looks with friends.  Beauty brands Supergoop and OPI partnered with Snapchat c...

Immersion on experience are becoming more and more in demand across almost all industries. The extended reality (XR) industry is now expanding at a remarkable 48.3% compound annual growth rate (CAGR) as creative business continue to realize the advantages of distinctive virtual environment. More use cases for XR that are business-oriented have started to surface in recent years. These days, we consider mixed reality (MR), augmented reality (AR), and virtual reality (VR) as more than simply entertainment options. These special technologies can also open up new avenues for company exploration, foster, creativity, facilitate cooperation, and improve training.  It's hard to predict with any degree of certainty what the future holds for XR in an environment that is changing so quickly. Nonetheless, a few significant patterns are starting to emerge in the sector. Here are the 15 emerging technology trends you should watch for and make an attempt at in 2024, and it might secure one of the...

  Augmented Reality (AR) and Virtual Reality (VR) possess the capability to enrich workplace learning initiatives. Discover how both workers and companies can reap the advantages of immersive learning through AR and VR technologies. In the ever-evolving digital landscape of the workplace, it is imperative for businesses and their employees to stay abreast of the changes. Continuous professional development and learning play a crucial role in fostering a supportive company culture, enhancing employee engagement, and gaining a competitive edge in the modern work environment. With digital technologies increasingly becoming an integral component of learning initiatives, organizations are exploring advanced training tools and identifying essential skills that employees need to acquire. Author Ria O'Donnell delves into the future of workplace learning and the significance of incorporating digital technology in the book "Transformation Digital Technology for Effective Workplace Learn...

Virtual Reality (VR) and Augmented Reality (AR) are cutting-edge technologies that are reshaping different sectors and revolutionizing user interactions. They provide a wide range of advantages that have the ability to improve various aspects of our daily lives. 1. Augmented and Virtual Reality technologies offer users a heightened level of engagement , creating immersive and interactive experiences that blur the lines between the real world and virtual environments. These experiences can enhance entertainment, education, and training by making users feel like they are truly a part of the digital world. 2.  Realistic Simulations :  VR/AR can replicate real-world scenarios that would otherwise be costly, dangerous, or impractical to experience in physical reality. This capability is especially valuable in industries like healthcare, aviation, and military training, where trainees can practice skills and face challenges in a safe and controlled environment. 3. The integration of...

  Image Credits:  Zapp2Photo  (opens in a new window) /  Shutterstock Let’s start with the less than happy times. Facebook (Oculus Rift) and HTC (Vive) had growing pains at launch, whether slower than expected shipping or order cancellations. Oculus launched without Touch controllers, which eventually cost $199 instead of being bundled (i.e. non-PC full system costs hit $798 — the same as HTC Vive). Samsung’s Galaxy Note 7 saw part of its mobile VR ambitions literally go up in smoke, as the new Gear VR was designed to be compatible with that flagship device. Magic Leap also received a boatload of speculation about the tech it used to raise $1.4 billion. Thankfully Nintendo/The Pokémon Company/Niantic had a breakout success that even they didn’t anticipate. Pokémon GO delivered $600 million in mobile AR revenue in its first three months alone, making more money through the year than the entire VR games software market in 2016. While this came from a very specific set ...

 Curious about the difference between Augmented reality(AR) and virtual (VR)?  From the Apple Vision Pro to the Meta Quest to the Microsoft HoloLens, we break it down for you.  The terms virtual reality and augmented reality get tossed around a lot. VR headsets, for example, the Meta Quest 2 or the Valve Index, and AR apps and games, like Pokemon Go, are popular. They sound comparable, and as the  technologies develop, they seep into one another somehow or another. This is promptly clear in the new Apple Vision Pro, a headset that won't go on sale until early 2024. But VR and AR are still two very different concepts, with defining characteristics that distinguish one from the other.  WHAT IS VIRTUAL REALITY ? VR headsets completely take over your vision to give you the impression that you're somewhere else . The PlayStation VR2, the Meta Quest 2, the Valve Index, and other headsets are opaque, blocking out your surrounding when you wear them, if your them on whe...